{"id":3383,"date":"2020-11-03T16:51:04","date_gmt":"2020-11-03T16:51:04","guid":{"rendered":"https:\/\/josephineanstey.com\/?page_id=3383"},"modified":"2020-11-03T16:53:46","modified_gmt":"2020-11-03T16:53:46","slug":"consumer-action-brief","status":"publish","type":"page","link":"https:\/\/josephineanstey.com\/?page_id=3383","title":{"rendered":"Consumer Action Brief"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Your final brief is to create a social media project which helps consumers pressure companies or institutions towards a greener, more sustainable future. This project should leverage companies&#8217; and institutions&#8217; increasing concern about their reputations as <a rel=\"noreferrer noopener\" href=\"https:\/\/news.cornell.edu\/stories\/2020\/03\/execs-consumers-pushing-companies-toward-sustainability\" target=\"_blank\">good social and environmental actors<\/a>.  You will need to do background research on your area of concern and  identify specific corporate or institutional targets for your campaign. Your campaign must reflect <a href=\"https:\/\/josephineanstey.com\/?page_id=3084\">Eco-ops ethos\/ethics<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can implement the project as podcast,  twitterbot, mobile app OR AR &#8211; your choice. (<a href=\"https:\/\/josephineanstey.com\/?page_id=1978\">Production guidelines.<\/a>)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are some inspirational\/informational consumer campaigns and pressure points to think about. <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a rel=\"noreferrer noopener\" aria-label=\"McDonald's and plastic straws (opens in a new tab)\" href=\"https:\/\/actions.sumofus.org\/a\/mcdonalds-is-polluting-our-oceans\" target=\"_blank\">McDonald&#8217;s and plastic straws<\/a><\/li><li><a href=\"https:\/\/www.smartcitiesdive.com\/news\/6-us-regions-leading-the-way-on-electric-buses\/564710\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Cities with Electric Buses<\/a><\/li><li><a rel=\"noreferrer noopener\" aria-label=\"University of California divesting portfolio of fossil fuels (opens in a new tab)\" href=\"https:\/\/www.kpbs.org\/news\/2020\/may\/20\/university-of-california-completes-fossil-fuel\/\" target=\"_blank\">University of California divests portfolio of fossil fuels<\/a><\/li><li><a rel=\"noreferrer noopener\" aria-label=\"Top Corporate Air Polluters (opens in a new tab)\" href=\"https:\/\/www.infoplease.com\/math-science\/earth-environment\/the-toxic-100-top-corporate-air-polluters\" target=\"_blank\">Top Corporate Air Polluters<\/a><\/li><li><a rel=\"noreferrer noopener\" aria-label=\"Greenhouse Gas Emissions in the US (opens in a new tab)\" href=\"https:\/\/www.epa.gov\/ghgemissions\/sources-greenhouse-gas-emissions\" target=\"_blank\">Greenhouse Gas Emissions in the US<\/a><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Expectations<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A fully realized, substantive project<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>OR<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A substantive project that includes getting up to speed with new software  &#8211; in this cases the necessary learning steps (tutorials etc etc), must be built into your production timetable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your final brief is to create a social media project which helps consumers pressure companies or institutions towards a greener, more sustainable future. This project should leverage companies&#8217; and institutions&#8217; increasing concern about their reputations as good social and environmental<span class=\"ellipsis\">&hellip;<\/span><\/p>\n<div class=\"read-more\"><a href=\"https:\/\/josephineanstey.com\/?page_id=3383\">Read more &#8250;<\/a><\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":3010,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full-width-page.php","meta":{"footnotes":""},"class_list":["post-3383","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/josephineanstey.com\/index.php?rest_route=\/wp\/v2\/pages\/3383","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/josephineanstey.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/josephineanstey.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/josephineanstey.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/josephineanstey.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3383"}],"version-history":[{"count":12,"href":"https:\/\/josephineanstey.com\/index.php?rest_route=\/wp\/v2\/pages\/3383\/revisions"}],"predecessor-version":[{"id":3405,"href":"https:\/\/josephineanstey.com\/index.php?rest_route=\/wp\/v2\/pages\/3383\/revisions\/3405"}],"up":[{"embeddable":true,"href":"https:\/\/josephineanstey.com\/index.php?rest_route=\/wp\/v2\/pages\/3010"}],"wp:attachment":[{"href":"https:\/\/josephineanstey.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}